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Unique Collaboration to Promote Fort Leonard Wood Region Tourism Unveils New Website

by Erin Younkin | Jun 18, 2020

The Fort Leonard Wood Region tourism committee has unveiled a new regional tourism website (www.exploreflw.com) aimed at increasing tourism throughout the entire four-county region.

In 2019, the Sustainable Ozarks Partnership (SOP) created the committee as part of the Office of Economic Adjustment grant received by the cities of St. Robert and Waynesville. The committee includes tourism professionals, city officials, and business leaders from the four-county region.

The committee conducted surveys throughout the region and then established long-term plans to collaborate efforts focusing on developing community partnerships, increasing military tourism, and enhancing military family life, for those who are currently stationed at Fort Leonard Wood and those who retire in the region. The committee serves as the central point of communication for regional tourism. 

In order to achieve the committee’s goals, a Facebook page and a website have been established.

“The website was created as a collaborative effort to promote Pulaski, Phelps, Laclede, and Texas Counties to travelers visiting, and residents of, the Fort Leonard Wood Region,” said Fort Wood Hotels director of sales and marketing and FLW Region tourism committee co-chair Judy Fortner.

The website will provide a variety of tourism information for the entire region, including suggestions for outdoor recreation, restaurants, theater, local events, etc. 

“It’s been exciting to be a part of such a purposeful project. Sharing timely and relevant information on the website and the Facebook page will hopefully maximize the experience visitors and residents have within the region,” said Comfort Inn general manager and FLW Region tourism committee co-chair Janel Rowell.

The committee’s Facebook page, Explore Fort Leonard Wood (www.facebook.com/ExploreTheFort) allows committee members, including tourism directors, chamber directors, as well as city and business leaders the opportunity to share relevant tourism information on one central social media page. 

“We sincerely appreciate the time our region’s tourism professionals have volunteered toward this effort. Due to their work and our region’s strong relationship with Fort Leonard Wood, we are excited that the website can be offered as a resource for military families and military graduation visitors on Fort Leonard Wood’s official webpage,” said SOP executive director Dorsey Newcomb.

Fort Leonard Wood hosts over 150,000 military graduation visitors annually. These visitors stay at hotels, purchase meals, and engage in other recreational activities in the region. These visitors contribute around $85 million to Missouri’s economy.

The Sustainable Ozarks Partnership is building on the Fort Leonard Wood Region’s strong past and preparing the region for a healthy, resilient future. We are a nonprofit organization working to bring all of the region’s stakeholders to the table to drive regional development and advocate for new or expanded military and federal missions, all as part of our efforts to strengthen the Fort Leonard Wood region.

Strengthening the Fort Leonard Wood region